what we do
We work with museums, brands and public institutions to...
01
Turn complex ideas into intuitive, interactive experiences
02
Engage audiences through active participation
03
Create experiences that people understand and remember
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the clay brain
Experienced by thousands of visitors every year
CLAY is a Stockholm-based studio working at the intersection of storytelling, technology and space. We design and build interactive experiences for museums, brands and public spaces — turning ideas into something people can explore, understand and remember.
We’ve delivered interactive experiences for cultural institutions, public spaces and international brands — combining storytelling, design and technology into installations that perform in the real world.
Services
From idea to immersive experience
We work closely with our clients from idea to installation — grounding every step in your goals, audience and purpose.
Our belief
Experiences should be felt — not just observed.
People don’t remember information. They remember what they interact with, discover and make sense of for themselves. That’s where real engagement happens — and where ideas start to stick.
What makes us different
We design, engineer and build — all in one team.
Most studios focus on either concept or execution. We do both.
From early ideas to final installation, we take full responsibility for the experience.
Strategy, design, technology and production are developed together — ensuring everything works seamlessly, not just creatively, but technically and physically in the real world.
Our approach
Understanding what matters.
Every project starts with understanding what matters — your story, your audience and your goals. From there, we shape the experience, design the interaction and build the systems that bring it to life. The result is a cohesive experience where content, technology and space work together seamlessly.
our dna
Why the name CLAY?
We get asked that a lot. The name comes from the idea of shaping something raw into something meaningful. Like clay, ideas often start unformed. Through collaboration, design and engineering, we shape them into immersive experiences that are clear, engaging and built to work in the real world.It also reflects how we work — hands-on, iterative and precise.
Services
From idea to immersive experience
We work closely with our clients from idea to installation — grounding every step in your goals, audience and purpose.
what we do
We work with museums, brands and public institutions to...
01
Turn complex ideas into intuitive, interactive experiences
02
Engage audiences through active participation
03
Create experiences that people understand and remember
Our belief
Experiences should be felt — not just observed.
People don’t remember information. They remember what they interact with, discover and make sense of for themselves. That’s where real engagement happens — and where ideas start to stick.
What makes us different
We design, engineer and build — all in one team.
Most studios focus on either concept or execution. We do both.
From early ideas to final installation, we take full responsibility for the experience.
Strategy, design, technology and production are developed together — ensuring everything works seamlessly, not just creatively, but technically and physically in the real world.
Our approach
Understanding what matters.
Every project starts with understanding what matters — your story, your audience and your goals. From there, we shape the experience, design the interaction and build the systems that bring it to life. The result is a cohesive experience where content, technology and space work together seamlessly.
our dna
Why the name CLAY?
We get asked that a lot. The name comes from the idea of shaping something raw into something meaningful. Like clay, ideas often start unformed. Through collaboration, design and engineering, we shape them into immersive experiences that are clear, engaging and built to work in the real world.It also reflects how we work — hands-on, iterative and precise.
what we do
02
We work with museums, brands and public institutions to...
01
01
Turn complex ideas into intuitive, interactive experiences
02
Engage audiences through active participation
03
Create experiences that people understand and remember
Our belief
02
Experiences should be felt — not just observed.
01
People don’t remember information. They remember what they interact with, discover and make sense of for themselves.That’s where real engagement happens — and where ideas start to stick.
What makes us different
02
We design, engineer and build — all in one team.
02
Most studios focus on either concept or execution. We do both.
From early ideas to final installation, we take full responsibility for the experience. Strategy, design, technology and production are developed together — ensuring everything works seamlessly, not just creatively, but technically and physically in the real world.
our approach
02
Understanding what matters.
03
Every project starts with understanding what matters — your story, your audience and your goals. From there, we shape the experience, design the interaction and build the systems that bring it to life. The result is a cohesive experience where content, technology and space work together seamlessly.
our dna
02
Why the name CLAY?
04
We get asked that a lot. The name comes from the idea of shaping something raw into something meaningful. Like clay, ideas often start unformed. Through collaboration, design and engineering, we shape them into immersive experiences that are clear, engaging and built to work in the real world.It also reflects how we work — hands-on, iterative and precise.
A multidisciplinary team, built for complex experiences.
CLAY brings together designers, developers and creative technologists with experience across interaction design, software, hardware and spatial environments. We work closely across disciplines — allowing us to move seamlessly from idea to implementation without losing intent along the way.
get in touch
Johannes Edberg
Creative Director/ Co-founder
Johannes Edberg
johannes@claystudio.se
Hannes Paulsson
Captain of Tech/ Co-founder
Hannes Paulsson
hannes@claystudio.se
Sanne Skagerling
Experience Designer
Sanne Skagerling
sanne@claystudio.se
Emelie von Walden
Producer
Emelie von Walden
emelie@claystudio.se
Johan B. Gelinder
Senior Developer
Johan B. Gelinder
johan@claystudio.se
Ines Klešić
Developer
Ines Klešić
ines@claystudio.se
Katja Olsson
Graphic/Motion Designer
Katja Olsson
katja@claystudio.se
